Publish a weekly, non-standardized, free-spirited magazine where creativity is the focus. Readers will pick up this contemporary vibe and it will stand out from competitors. Try to connect with the reader (paper is able to do that more than digital) so create this ideal Saturday-morning-feel-good-magazine. Advertisement sales will grow as do the subscriptions.
Create a free-spirited magazine against the standardization trend. Creativity is key and readers will sense this contemporary vibe. Our focus pays off cause the magazine is unlike many other publications growing in advertising as in subscribers. It's the most popular section of the newspaper.
EDITORIAL / SILVER
They give themselves the room to try things. It makes the product different from all other offerings in the category.