We made a strong yet simple word image – readable and recognisable for everyone. Every year, a different animal is central, and determines the appearance and basic colour of the campaign image. The campaign image is created by connecting characteristic parts of the animal (legs, tail, beak, etc.) with the typography. Together with the chosen limbs/characteristics, the typography forms the animal’s body. The campaign image is intended to be suggestive, as a complete (photographic) representation makes the campaign image traditional and hence not striking. It is precisely this playful character which suits the wilful, niche festival. The animal always reflects the theme of the festival.
Every ‘animal icon' is used annually in a humorous way, both in print and digitally. The recognisable, playful and striking campaign image turned out to be a big hit. The festival is widely known, which results in full attendance during every edition.
Please take a look at the teasers we have made for the WFFR.
We deliberately choose to show our campaign work for the last three years, mainly focussing on 2017. In this way you get a better view of the series of works.
The Wildlife Film Fesitval Rotterdam is a multi-day film festival aimed at showing wildlife films and documentaries. The unique festival takes place in film theatre Cinerama in the heart of Rotterdam. The Wildlife Film Festival Rotterdam aims to launch a refreshing and inspiring film festival that makes the public aware of the beauty of nature in the Netherlands and beyond, and of the importance of preserving it. Every year, the festival chooses a different theme with an accompanying animal.
WFFR asked for a campaign concept that would appeal to a wide audience. In addition, the design had to be able to last for a number of years without major adjustments. The festival focuses on a mix of young and old, lovers of nature and animal films, professionals, and documentary makers (including amateurs). The WFFR also focuses on young nature lovers with a special programme for children. What started out as a simple demand for a logo has now grown into a recognisable and playful design concept.
GRAPHIC / SILVER
It spoke to all target groups in a sympathetic, Rotterdam style no-nonsense way. It feels accessible and looks easy, one of the hardest things to do.